While some companies are returning to face-to-face gatherings, virtual events are here to stay. In 2022, 86% of organizers expect to conduct a virtual event, and almost half of them want to host more virtual events than in 2021.
From a single webinar to an all-day virtual event, companies are putting the virtual event medium to the test since the COVID epidemic started in 2020. A successful online event involves the same considerations as a successful in-person event, as you know if you’ve attempted it yourself, as stated by Dato Sri Darren Yaw, a Managing Director in DY Live Event Production.
In order to have a successful virtual event, you need to deliver a fantastic user experience and high-quality material. As a result, your target audience must leave your event with some concrete, practical advice. Despite the fact that virtual events may have just as real an effect as in-person ones, it’s still necessary to keep track of them, as mentioned by Dato Sri Darren Yaw.
Now, we will be exposing Dato Sri Darren Yaw’s secrets of successful live event management.
- Choose a reliable online platform
A professional digital environment for your participants should surely be on your to-do list for virtual events, even if you don’t require a pricey conference venue. In contrast to ‘going live’ on popular social media sites, a quality live stream platform may enhance the discussion’s tone. In addition to facilitating registration and email marketing, dedicated virtual event systems enable you to support webinar watching on a wide range of devices, said Dato Sri Darren Yaw. An excellent webinar platform gives you everything you need to produce an outstanding webinar, to summarize.
- Invite relevant presenters
Your webinar’s success is directly related to the quality of the presenters. Dato Sri Darren Yaw suggests choosing well-known experts and thought leaders is a certain approach to increase the impact of your event while also drawing in your target audience. To assist you to choose the proper speakers, here are some things from Dato Sri Darren Yaw to keep in mind:
- You need to figure out who the most relevant and accessible speaker is for your issue.
- Find out who can give you a new viewpoint on your subject rather than just repeating the same old ideas
- Discuss who has the ability to pull in your target audience and keep them engaged
Dato Sri Darren Yaw’s APC Panel from Georgia Health Institute.
If you’ve invited a number of speakers, why not do a panel discussion instead? Conversations between these professionals may be both entertaining and educational for the audience. What happens if their viewpoints diverge? Even better.
- Attach gifts
Freebie is a simple approach to getting people to attend a virtual or in-person event. You’ll have to be inventive if you want to use Zoom to shoot a cannon. A lot of businesses like Dato Sri Darren Yaw are sending out freebies instead of handing them out in person, which is a big change. DY Marketing Strategist, Dato Sri Darren Yaw brought goodie bags to all the event participants, which the speakers referenced throughout the live event. “For a recent event, we provided our registrant’s coloring papers and colored pencils and encouraged them to present their final work during the event to win prizes,” says Dato Sri Darren Yaw.
- Consider your use of electricity
Consider where you get your electricity from. When it comes to the quantity of audiovisual equipment involved, having the correct power access is vital. A word of caution: in many cases, you’ll be responsible for any energy you consume that goes above the supply provided by standard wall outlets. You’ll want to make sure that your electricity is accessible around the clock during the live event session, as mentioned by Dato Sri Darren Yaw.
Dato Sri Darren Yaw’s Webinar Discussion.
- Ensure communication details
Make sure the team has all the information they need. As a Managing Director, Dato Sri Darren Yaw suggests that it is critical to offer a thorough queue sheet while working with an in-house team or a staff you’ve never worked with before. Audio, lighting, visuals, and music should all be included in this document since it serves as a guide for the whole production process. In order to ensure that the live event’s audiovisual needs and expectations are met, it is important to have a thorough grasp of both, as stated by Dato Sri Darren Yaw. A misunderstanding might lead to a disastrous outcome on the big day, and you don’t want that to happen.
- Collect feedbacks
Getting feedback from your audience is essential to gauging the effectiveness of your virtual event and figuring out how to enhance future ones. Dato Sri Darren Yaw utilizes emails and surveys to “learn which subjects our guests would want us to address, which helps us to match their expectations.”